![]() ![]() Why not offer a loan calculator? After running the calculation in the chatbot, open up a dialog and offer a piece of free content, such as a guide on the “Ten things to ask a lender,” in exchange for a contact’s email address. Loan calculator botsįinancial institutions that provide consumers or businesses with loans are always looking for ways to get more applications. If you’re interested in seeing more on this, be sure to read through to the end of this article, where we share an actual template you can copy and use for your own clients. We’ve done several bot-building training sessions with this real estate agent bot example. It is amazing what real estate agents will pay for a strong lead. Real estate agents rank among some of the most lead-hungry professionals out there. To help you get a better idea of how you can leverage chatbots for this purpose, we’ve made a list of chatbots we’ve either built for clients or dreamed up and intended to build. Not many people are leveraging them, and so there is still very much an early adopter advantage that you can get from launching a chatbot for lead generation. 7 examples of chatbots for lead generation:ĭespite chatbots having been around for some time now, lead generation via chatbots is still a very new technique. Assuming your chatbot provides value to the consumer when your salesperson reaches out to discuss the sale, they will have already had a favorable interaction with your brand. Somewhere in the conversation your chatbot can offer a downloadable guide - all the prospective customer needs to do is provide some contact information, and the guide will be sent to them. Because your prospective customer is likely doing a fair amount of online research into which product to buy, it makes sense to build a chatbot that helps answer questions for them, in a smart and conversational way. You can build chatbots using HubSpot, Slack, Skype, PureChat, Drift, and many others.Īny product or service that has a high level of pre-purchase decision-making, such as auto sales, real estate or enterprise software, can gain immense value from a chatbot. While Facebook Messenger is the leading platform for chatbots, there are also a number of other platforms available today. With 68 percent of online adults in the United States on Facebook, according to Pew Research, you can likely get your chatbot in front of your target demographic if you create a chatbot for Facebook. Traditional lead generation for both B2C and B2B marketing involves a lot of advertising and calls-to-action, such as “download this ebook,” to capture the lead for a sales follow-up. Likewise, chatbots can be leveraged in more creative fashions to generate leads. As such, Kayak has introduced more conversational functionality beyond simply booking travel. With their chatbots, they are taking their service even further: You can receive budget-driven recommendations, get updates on your already-planned trips, or evaluate the best time to travel to certain hotspots.Ĭhatbots are meant to be more interactive ways to communicate with potential customers, not merely a way to help close a sale. Kayak’s main website provides tools for searching airlines and hotels and then booking them directly. ![]() ![]() Kayak, one of the most popular air and hotel booking platforms, allows you to interact with its chatbots via Facebook Messenger, Slack or Amazon Alexa. The chatbot led the child through a conversation with the movie’s main character, Officer Judy Hopps, as they worked together to catch bad guys. How are companies using chatbots in marketing?ĭozens of brands with large marketing budgets and initiatives, such as Disney, Uber, and Kayak, are using chatbots to connect with their customers and sell more products and services.ĭisney, the enormous media and entertainment conglomerate, helped promote their ‘Zootopia’ movie with a Facebook Messenger chatbot that interacted with children. We’ll cover how companies are using them, the best chatbots for lead generation, and how to start building one. This article will break down how companies are applying the power of chatbots to marketing. It can even connect you with healthcare providers in real-time. Powered by artificial intelligence, you can have a conversation with a chatbot and get answers to your medical questions. What if you had a medical problem and need to talk to a doctor in minutes instead of hours.Ī number of medical chatbot applications are available - you install one on your phone, and you can get self-help diagnostic information for your ailments. It has been updated to reflect new information and application features available related to chatbots. This article was originally published in March 2017. ![]()
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